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Finlandia Casino, the online casino brand that has become very popular on the Finnish market for the past ten years, has announced its rebranding to “Winlandia” as the company seeks to expand on multiple European markets.
Finlandia Casino is regarded as one of the most respected brands on the Finnish online gaming market thanks to its impressive portfolio of slot games, table games and live casino titles, along with numerous payment options and enticing promotions and bonuses.
These strengths eventually attracted even players from other markets and that is why the company decided to change its brand to a more internationally-appealing one as it looks to expand into Europe.
Following the rebrand to “Winlandia”, the online casino has entered the Swedish market while three other major markets are lined up: Denmark, Norway and the United Kingdom. The online casino states that it wants to stand out from other brands by offering a tailored player experience, delivered with a Nordic twist.
Winlandia has a wide range of games in its offering, with its portfolio surpassing 5,500 titles from all the big developers in the world. However, the online casino also includes games from smaller providers which offer fresh and innovative titles.
The operator also announced that it intends to be among the first to apply for a license once Finland finally decides to dissolve the gambling monopoly and allow private operators to compete on the market in the coming years. Moreover, Winlandia announced that it intends to reach other continents as it will attempt to expand into Canada and New Zealand as well.
Christoffer Grönlund, Head of Acquisitions & PR at Winlandia, was the one that announced the expansion plans, confirming that the online casino brand is looking to expand further into Europe and beyond.
“The team behind Winlandia is hugely passionate about online casino and delivering the absolute best experience to our players,” Christoffer Grönlund added, underlining that the company has a “very experienced” team with over 15 years of work in the iGaming industry.
“We have some incredibly exciting plans in the works and look forward to more players than ever before being able to enjoy what Winlandia has to offer,” the Winlandia executive concluded.
Source: “Finlandia Casino Rebrands to Winlandia and Goes Global“, BusinessWire. August 31, 2023.
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