Potawatomi Sportsbook opens amid growing gaming amenities – Spectrum News 1
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MILWAUKEE— The Potawatomi Casino Hotel Sportsbook is now officially open to the public.
On Friday, the Forest County Potawatomi held a grand opening ceremony to officially usher in a new era of sports betting in Milwaukee.
Potawatomi Casino Hotel has operated a temporary sportsbook for over a year as construction on the permanent space took place. The sportsbook features massive TV screens, a bar, live broadcast studio and other amenities that Potawatomi Casino Hotel CEO Dominic Ortiz said separates this facility from others around the state and the nation.
Friday also marked the opening of Potawatomi’s new poker room. It is just the latest in a series of renovations made to the casino space since the end of the COVID-19 pandemic. In late 2023, the casino opened a new VIP room, as well as new restaurants and a coffee shop.
Potawatomi, like other casinos, is facing increased competition. New casinos in Illinois, as well as new casinos on the horizon in Kenosha and Beloit, could cut into market share.
In an era where gamblers have more gaming options, Ortiz said continuing to innovate is key.
With plenty of confetti, the Potawatomi Sports Book is officially open in downtown Milwaukee. pic.twitter.com/WK38m8seGv
“You have got to bring a vision, keep up with the Joneses. The casino business is about that, appropriate capital resource and you have to elevate your game and look around and produce venues like this that set the stage,” said Ortiz.
The grand opening honored Native American traditions, including a drum circle from the Forest County Potawatomi.
Forest County Potawatomi Chairman James Crawford said continuing to grow the hotel and casino while honoring their heritage is a point of pride for the community.
“We have a spiritual connection here, (to the land where the casino sits) so we really value being here and being a part of the overall community but mainly just letting people know that this is where our homeland is as Potawatomi,” said Crawford.
The new sportsbook will be open 24 hours a day. Sports betting in Wisconsin is only legal inside select casinos around the state.
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