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The product that connects a digital wallet to any slot machine, regardless of manufacturer, is expected to drive more play and casino profitability.
Las Vegas-based Acres Manufacturing Co. has launched its cashless gaming product that enables cash-free wagering on any slot machine regardless of its manufacturer in a tribal casino for the first time.
The company on Tuesday said its Cashless Casino product is in operation at Rolling Hills Casino &Resort in Corning, California, and is now used in 11 states. It’s expected to be introduced in an undisclosed Nevada casino within two months.
“Cashless gaming is proven to increase casino profitability by offering more funding options to players who respond by increasing their visit frequency and time played at the casino,” said company executive Noah Acres.
The system, which was named the 2023 Product Innovation of the Year by Gaming America, enables casino operators to interface their slot machines and table games to any digital wallet or payment processor they select.
Players use the casino’s mobile app to establish connectivity with a Bluetooth card reader installed on every game across the casino floor.
Cashless Casino is powered by Acres’ Foundation hardware, which is compatible with any modern slot machine and any casino management system.
Resorts made up 80 percent of the top 50 commercial water users in the Las Vegas Valley Water District in 2023. How much of that returns to Lake Mead?
A Fontainebleau executive said the tier matching promotion, first announced in February, was extended because of an “overwhelmingly positive response.”
The Las Vegas Convention & Visitors Authority will consider selling 5 acres of land on the north Strip to the developer of Fontainebleau Las Vegas.
The valley’s largest tavern operator is getting bigger. The PT’s Taverns chain will push past 70 locations by the end of the month with a new strategy involving the use of new brands.
A gaming industry veteran at an off-Strip casino is leaving her top post after a few years.
The Plaza Hotel Casino will celebrate the Fourth of July with its annual fireworks show – the only one in downtown Las Vegas and the largest the property has done.
While some argue the market may have hit its earnings peak, others say the region is prepared to take advantage of favorable demographic shifts and new developments.
County fair horse races in White Pine and Elko counties are among rural Nevada’s most important tourism events.
Renovation projects include updated bars, a renovated sports bar and expansions on the casino floor and in a steakhouse.
The vice president of government relations and an executive with the company for 17 years will join the coalition working to expand fantasy sports nationwide.
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